Massively increase sales with powerful email marketing.
The GK Marketing University email marketing course teaches you exactly how to massively increase sales with powerful email marketing and automation.
Let’s talk about the single most underrated tool in your digital marketing toolbox. It’s email.
I doubt I need to convince you that email marketing is the most powerful thing you can do, or that it’s usually the highest ROI channel, or that email is NOT dead and will not be dying anytime soon.
You already know that (and that’s probably why you’re here.)
Many people have told you that the key to 2x, 3x, or 10x your (or your clients’) sales is to leverage your email subscribers—that’s true…
…but 99% of people don’t get those results.
You can stop reading and close this window if this doesn’t sound like you:
- You’ve set up a welcome email for new subscribers
- You’ve tried sending newsletters to keep your subscribers engaged and coming back
- [Bonus points] You’ve run a seasonal email marketing campaign like Black Friday or Christmas special
- You’ve had some success, but you’re still nowhere near 2x sales or higher.
Most people get stuck here and think that their problem is that their email list isn’t big enough.
Unfortunately, just growing your email list won’t do the trick.
Here’s Andrew Chen, who led the growth team at Uber, explaining why1:
TL;DR: the problem isn’t the size of your list…
…the reason why your email marketing strategy isn’t working is that you are not increasing your subscriber’s intent to buy.
Let me explain why this happens with a common email marketing tactic: newsletters.
I love newsletters, we use them at GK Marketing University, and they are great to keep your company at your subscribers’ top-of-mind.
However, most newsletters just blast the exact same message to every single subscriber, regardless of what they are interested in or where they are in your funnel.
And that’s a problem.
Why would you treat a subscriber who has just added a product to their cart in the same way as you treat someone who hasn’t opened an email in 3 months?
A great email marketing strategy delivers highly relevant messages to your users when they are most helpful to them.
As opposed to your subscribers thinking “why am I receiving this?”, you should go for something that feels warm, fuzzy, and amazing, like:
We have a better idea.
What if you could create just a few pieces of content that drive massive growth to any business for years to come?
A puppy in the mailbox (… but, please don’t put a puppy in a mailbox).
Of course, there’s a challenge: how can you make sure you are always delivering a relevant message at the right time when you have 100s or 1000s of subscribers?
Answer: by using automation to segment and deliver emails to your subscribers.
What if you could 2x or 3x your sales with an email marketing strategy that’s 99% automated?
- You could use this repeatable framework to set up massively successful email campaigns for your clients.
- You could create a powerful email funnel for your business that generates sales on autopilot while you just put more leads into it.
- You could get a new job or a promotion by implementing a comprehensive email strategy that fundamentally changes the direction of your company.
That’s exactly what the GK Marketing University Email Marketing Training will help you accomplish…
…and we’ve been lucky enough to get Lucas Chevillard, the Email Strategist from Airbnb and one of the best email marketing minds in the game, to teach this course.
Here's what's included in the course.
The Gilbert Kimbi Marketing Training teaches you EXACTLY how to massively increase sales with powerful email marketing automation.
How email marketing fits into your business
- Why email marketing is fundamentally different than any other channel out there (and how to convince ANY client, boss, or teammate to invest in email marketing)
- Simplifying the way you think of email marketing: there are only THREE types of emails and TWO methods of distribution
- The three fundamental principles that you need to always keep in mind when working on email marketing
The email marketing framework
- How to build a “lifecycle” strategy using just 4 types of campaigns (and how each of those helps you with a specific part of your sales funnel)
- Discover how you can borrow tactics from companies like Slack, Airbnb, and Netflix to get your new subscribers to take action as soon as they join your list
- Learn to achieve DEEP levels of engagement with your users by using data to segment subscribers and trigger content (with examples from Spotify, Kickstarter, Casper, and ProductHunt)
- How to “win back” users who have stopped interacting with your emails and put them back into your funnel (this is a super quick win that most marketers forget about)
- Why you should care about “list hygiene” if you really care about your subscribers (spoiler alert: unengaged subscribers can have a negative impact on those who care about your emails)
- The ONE time it’s ok to send a broadcast email to your entire list (and how to do it right, so you don’t end up in the spam folder)
Subscriber segmentation strategy
- How to make sure you get the entire picture for each of your email subscribers (where they are in your funnel, where they came from, what’s the last action they took, etc.)
- The 4 types of data you should use to effectively segment your subscribers: implicit data, explicit data, user personas, and engagement
- The right way to use tags and custom fields to gather data and segment subscribers (most people mess this one up)
- 10 powerful segmentation strategies to get more opens, clicks, and revenue from your campaigns
- Implementing segmentation on any email service provider, with step-by-step walkthroughs
- How to use “decision-based workflows” to automatically segment and email subscribers based on the data you’ve gathered (this is the easiest way to do personalization at scale)
How to create a world-class email campaign like Airbnb
- The FIVE questions you need to answer before you even start setting up a new email campaign (the most important one: how will you measure the success of your email?)
- A 3-step framework to overcome the major challenges of email design: multiple clients, mobile views, image-friendliness, new mobile operating systems, and wearables
- Effective copywriting tactics to make your emails stand out—did you know that the average users only spend about 8 seconds reading an email?
- The exact step-by-step process you can use to make sure that you send 99% of your email campaigns without a single obvious error
[Walkthroughs] How to create world-class automated workflows
- Step-by-step walkthroughs on how to set up 8 powerful automated campaigns from scratch: onboarding, trials, booking a call, webinars, flash sales, cross-sells and upsells, cart-abandonment, and newsletters
- How to build a system that manages all of your campaigns and prevents conflicts between them
Optimizing your email campaigns
- The 8 metrics you need to measure and track before you start trying to optimize your campaigns (it’s not just open and click rates!)
- Discover the THREE levers you can use to optimize any metric for any email campaign
- How to make sure your emails actually reach your subscribers’ inbox (it’s not just about your spam or unsubscribe rate—a lot of things happen even before that!)
[Bonus] Favorite tools
- All of our favorite email marketing tools to increase deliverability, get third-party data about your subscribers, write better emails, create interactive emails, and more
Earn your Email Marketing Certification
The class includes a certification. Finish the class, pass the final exam and you will earn the Gilbert Kimbi email marketing certification.
Choose your GK Training license
Enroll in this course or get massive savings when you enroll in the digital marketing bundle.
Individual Courses for Specific Goals
Courses from our library can be purchased à la carte, at a lower price.
If you only want to grow in one digital marketing channel, use our individual courses.
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Designed for massive growth across every major digital marketing channel.
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Digital Marketing Bundle
Massively increase sales from every digital marketing channel.
Start Now- License for 1 User
- SEO Course & Mini-Courses ($997)
- Web Analytics Course ($997)
- Content Marketing Course ($997)
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- Sales Funnel Course ($997)
- Paid Advertising Course ($997)
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- All Marketing Certifications
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- Free Updates
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Frequently asked questions
Here are the answers to the questions we get every single day.
GK Marketing Training includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It is designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
Entry level to intermediate comprehension.
GK Marketing Training was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they have been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That is why we added comprehensive campaign walkthroughs throughout each of the courses. It is pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most GK Marketing Training students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you are trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
GK Marketing Training is a completely self-paced online platform - you decide when you start and when you finish. The course includes unlimited access for the period as well. Once you enroll, you will never lose access to the content, and can refer back to it as much as you would like.
You can attend at any time.
GK Marketing Training is a completely self-paced online platform - you decide when you start and when you finish. The course includes unlimited access for the period as well. Once you enroll, you will never lose access to the content, and can refer back to it as much as you would like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
GK Marketing Training is designed to make learning digital marketing easier and faster.
We have made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses includes a 14-day money back guarantee.
Yes. Anytime we push out an update to a course, that is included. For free. You will get that automatically.
Actually, this happens all the time. That is why each course includes unlimited access, and free updates. If there is a change, you will hear about it. And it is included in the course for free.
Each course includes a certification. Finish all the courses and pass the final exams and you will earn your digital marketing certification.
No.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We have also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
Cool. Shoot us an email: gk@gilbertkimbi.com