Massively grow any business with digital marketing SOPs.
The GK Marketing University SOP Library is a collection of digital marketing strategy templates, with step-by-step instructions that you can use to grow any website.
I bet something like this has happened to you:
- You read a post about the SEO trends to look out for this year
- The post suggests that you should check your site for technical errors
- You decide to perform an SEO audit of your site, but when you’re supposed to start, you’re more like ¯\_(ツ)_/¯
Swap “SEO” for email marketing, social media, or whatever other digital marketing channels—and that’s how most of the digital marketing content out there works.
That’s because most of the digital marketing content you’ll find online is not designed to help you grow your business…
…it’s just designed to get your attention.
In many ways, reading digital marketing blogs is no different from browsing Instagram or watching any of the 8 shows about the Kardashians.
Most digital marketing content is just cheap entertainment disguised as information.
This was a huge problem for us when we were growing our business—most of the stuff we read online was super generic or vague.
No one was sharing what we really wanted to learn: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.
So we decided to do something about it.
We have spent hundreds of hours creating documents, walkthroughs, and templates to run complex digital marketing campaigns for our business.
These are our Standard Operating Procedures, or SOPs.
SOPs are EXTREMELY DETAILED instructions that anyone can follow to perform a specific task with 99% accuracy.
- Want to hire a VA to run a link building campaign for your new blog? There’s an SOP for that.
- Need to implement events to track button clicks on your site? There’s an SOP for that.
- Wondering how to launch A/B test on your sales pages? There’s an SOP for that.
We create SOPs for everything in GK Marketing University day-to-day operations. From small tasks that take a few minutes, to complex processes that have dozens of steps.
SOPs allow us to operate large and complex campaigns (like launching a product or creating six online courses simultaneously) without overlooking important steps—which leads us to drastically reduce the number of mistakes we make and increase the effectiveness of our marketing strategy.
We quickly realized this is EXACTLY what we wished we had just a few months earlier.
Introducing the GK Marketing University SOP Library
With SOPs, you can easily scale your operations without spending more of your own time doing it:
Easily delegate complex tasks
Just hand SOPs to freelancers or virtual assistants. No technical knowledge required. If they can read and use a computer, they’ll be able to successfully complete the task with 99% accuracy.
Upgrade your skills
Don't have technical experience? No problem. Our SOPs are designed to work for any skill level so you can easily tackle complex technical problems.
Train employees or clients
Not everyone speaks the same language or has the same level of skill. SOPs allow you to significantly reduce time to onboard new employees and clients.
Scale your business
As your business grows, you can use SOPs to easily delegate complex tasks to virtual assistants so you and your team can focus on what really matters.
Save time and money
Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.
Supercharge processes
Everyone knows they need to document but it's the last thing they want to do. Use our SOPs to kickstart or grow your internal documents and processes.
Here's what's inside the SOP Library
Get all the resources you need to flawlessly execute powerful digital marketing tactics with 99% accuracy.
Detailed step-by-step-instructions
- Over-the-shoulder walkthroughs every step of the way, including easy-to-follow screenshots and gifs.
- Easily download and edit to add your own brand to implement on your business or share with clients.
Professional templates and tools
- The exact templates we use to run and keep track of all of our campaigns.
- Easy to brand and customize to fit your needs and share with clients.
Perform an On-Page Optimization Audit on an existing page
Execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.
Keyword research / Keyword Mapping
Find and group keywords that people are looking for within your niche, and create a comprehensive keyword strategy that dominates search engines.
Launching a Guest-Blogging Link-Building Campaign
Easily find guest blogging opportunities, reach out, and create content to acquire high-quality backlinks that will help you outrank the competition.
Create an On-Page optimized blog post
Optimize each page and blog post on your website to be easily found on search engines.
Launching an Infographic Link Building Campaign
Find guestographic (infographic guest posts) opportunities, and effortlessly reach out to the respective site owners or editors to build high-quality, not spammy, contextual backlinks to your site.
Setting up Google Search Console
Perfectly set up Google Search Console for the first time, and to connect it with the Yoast SEO WordPress plugin.
Youtube Video Optimization
Optimize video content on YouTube, so that users find it easily when searching for the type of information you provide.
Resources Page Link-Building Outreach
A highly efficient and successful method to enrich your backlink profile by massively reaching out to resource pages in your niche.
How to perform a URL audit on your site
Increase your search engine rankings by knowing which of your pages need to be indexed, deindexed, redirected or canonicalized, as well as how to perform each of these actions.
Create an automated search query report
Automatically export Search Console data into a Google Sheet which is easier to analyze and allows you to back up your data beyond 90 days.
Find On-Page optimization opportunities on a website
Easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site.
Migrating an existing WordPress website towards SEO-friendly URLs
Migrate an existing non-SEO friendly URL structure on a WordPress website to an SEO-friendly one, while mitigating any potential damage and rank your site better.
How to Implement and verify a 301 Redirect on a WordPress website
Implement and test 301 redirects on your Wordpress website and get rid of 404 errors or old content that is not relevant anymore.
How to Setup and Optimize an XML Sitemap
Set up your sitemap for the first time, or audit your existing one to contain your core URLs and be properly configured to be perfectly crawlable by search engines.
How to Setup the Perfect Robots.txt File
Create or optimize your robots.txt file and allow search engines to index your website exactly as you want them to.
How to launch a link building campaign for your existing content
Find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.
The SOP Library is always growing and improving.
Last updated: May 2021
Unlimited Updates
We keep the SOPs updated so that you don't have to.
More All The Time
We are constantly adding SOPs to the library, and you'll get all the updates.
Taking Your Requests!
Want an SOP? Make a request and we'll add it to the top of our list.
Massively grow any business with digital marketing SOPs.
Subscribe to the SOP Library and get massive savings when you enroll in longer plans.
Starter Plan
The most comprehensive digital marketing library
BILLED MONTHLY
$97/mo
Professional Plan
Get 50% off when you subscribe for six months
BILLED EVERY SIX MONTHS
$47/mo$97/mo
Who's a good fit for GK Marketing University?
We're not for everyone. Here's who should (and shouldn't) enroll.
Starter Plan
The most comprehensive digital marketing library
BILLED MONTHLY
$97/mo
Professional Plan
Get 50% off when you subscribe for six months
BILLED EVERY SIX MONTHS
$47/mo$97/mo
This is the most comprehensive digital marketing library out there.
World-class digital marketing SOPs, designed to teach you exactly what you need to know, and help you execute as quickly as possible.
The SOP Library
$97/month
The SOP Library
$97/month
Allow your team to earn Digital Marketing Certification
Each class includes a certification. When your team finishes the class and pass the final exam, they'll earn a certification. After completing all 7 class and exams, they'll earn the Gilbert Kimbi digital marketing certification.
Choose your GK Training license
Enroll in this course or get massive savings when you enroll in the digital marketing bundle.
Individual Courses for Specific Goals
Courses from our library can be purchased à la carte, at a lower price.
If you only want to grow in one digital marketing channel, use our individual courses.
The Complete Course Library for Transformational Growth
The Complete Course Library is full and complete access to every course we have.
Designed for massive growth across every major digital marketing channel.
Social Media Marketing Course
Pick the course that fits your specific needs.
Start Now- License for 1 User
- SEO Course & Mini-Courses
- Web Analytics Course
- Content Marketing Course
- Email Marketing
- Sales Funnel Course
- Paid Advertising Course
- Social Media Course
- Certification For Specific Course
- One Year Unlimited Access
- Free Updates
- 14-Day Money Back Guarantee
Digital Marketing Bundle
Massively increase sales from every digital marketing channel.
Start Now- License for 1 User
- SEO Course & Mini-Courses ($997)
- Web Analytics Course ($997)
- Content Marketing Course ($997)
- Email Marketing ($997)
- Sales Funnel Course ($997)
- Paid Advertising Course ($997)
- Social Media Course ($997)
- All Marketing Certifications
- One Year Unlimited Access
- Free Updates
- 14-Day Money Back Guarantee
Marketing Training For Teams
Train your entire team on every digital marketing channel
Contact Us- 10 Reusable Company-Owned Licenses (Learn More)
- SEO Course & Mini-Courses ($997)
- Web Analytics Course ($997)
- Content Marketing Course ($997)
- Email Marketing ($997)
- Sales Funnel Course ($997)
- Paid Advertising Course ($997)
- Social Media Course ($997)
- All Marketing Certifications
- One Year Unlimited Access
- Free Updates
- 14-Day Money Back Guarantee
Frequently asked questions
Here are the answers to the questions we get every single day.
GK Marketing Training includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It is designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
Entry level to intermediate comprehension.
GK Marketing Training was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they have been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That is why we added comprehensive campaign walkthroughs throughout each of the courses. It is pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most GK Marketing Training students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you are trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
GK Marketing Training is a completely self-paced online platform - you decide when you start and when you finish. The course includes unlimited access for the period as well. Once you enroll, you will never lose access to the content, and can refer back to it as much as you would like.
You can attend at any time.
GK Marketing Training is a completely self-paced online platform - you decide when you start and when you finish. The course includes unlimited access for the period as well. Once you enroll, you will never lose access to the content, and can refer back to it as much as you would like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
GK Marketing Training is designed to make learning digital marketing easier and faster.
We have made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses includes a 14-day money back guarantee.
Yes. Anytime we push out an update to a course, that is included. For free. You will get that automatically.
Actually, this happens all the time. That is why each course includes unlimited access, and free updates. If there is a change, you will hear about it. And it is included in the course for free.
Each course includes a certification. Finish all the courses and pass the final exams and you will earn your digital marketing certification.
No.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We have also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
Cool. Shoot us an email: gk@gilbertkimbi.com