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Google Ads Agency Toolkit

Google Ads Agency Toolkit

The Google Ads Agency Toolkit is a collection of strategy templates, with step-by-step instructions on how to launch, execute and scale world-class, highly profitable Google Ad campaigns from scratch, for you and your clients
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Responsible Gilbert Kimbi
Last Update 02/12/2025
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Strategy Creation
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Google Ads Agency Toolkit
SOP 148: Define Naming Conventions for Google Ad Campaigns
Define naming convention that fits your account structure and improve productivity when managing Google Ads
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Google Ads Agency Toolkit
SOP 043: Performing a social media audit
Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your social media profiles
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Google Ads Agency Toolkit
SOP 137: Create a Design Brief for Google Display Ads
Create a brief with crystal-clear directions that any designer can understand and produce winning creatives
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Google Ads Agency Toolkit
SOP 145: Determine a bid strategy for new Google Ads Campaign
Determine the right bidding strategy that maximizes the objective of your ad campaigns
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Google Ads Agency Toolkit
SOP 088: Reverse engineer your competitor's Google Ads Strategy
Perform an in-depth analysis competitors’ Google Ads strategies. Discover their campaign structure, keywords, and offers.
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Google Ads Agency Toolkit
SOP 143: Design a Structure a Google Ads Campaign Account
Design a complete structure of how your Google Ad Account will look like for Search campaigns.
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Google Ads Agency Toolkit
SOP 147: Perform Keyword Research for Google Ads
Use Google Keyword Planner to research a list of potential keywords to run a profitable campaigns.
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