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Content Marketing Course Overview
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Introduction to Content Marketing
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Target Personas and the Sales Funnel
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The Digital Marketing Framework
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The Big Picture
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Segmenting Your Audience
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Creating Your Customer Persona
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Customer Persona Example
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Simplifying Your Message
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How to Come Up With Your SMVP
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Top of Funnel Content-Goals & Metrics
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Blog Posts
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YouTube Videos
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Social Media
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Podcasts
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Top of Funnel Nudge
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Middle of Funnel Content-Goals & Metrics
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Landing Pages
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Lead Magnets
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Webinars
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Free Trials
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Middle of Funnel Nudge
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Bottom of Funnel Content-Goals & Metrics
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Product Comparisons
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