The Gilbert Kimbi Sales Funnel Course

Responsible	Gilbert Kimbi
Last Update	05/27/2025
Members	2

Course
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Before We Start

1Lessons ·
- Environment Setup: 10x Your Productivity in 10 Minutes
Introduction To Sales Funnels

6Lessons ·
- Sales Funnels Course Overview
- Introduction To Sales Funnels
- Target Personas And The Sales Funnel
- The Digital Marketing Framework
- Mapping Your Own Funnel
- Some Ground Rules
Sales Funnels Overview

5Lessons ·
- Sales Funnel Overview/Examples
- Top Funnel Examples
- Middle Funnel Examples
- Bottom Funnel Examples
- Fundamental Tactics
Top Of The Funnel Blueprint

18Lessons ·
- Top Of Funnel: Goals & KPIs
- What We’ll Cover
- Content Tactics
- What Should You Write About?
- How To Write A Headline That Converts
- How To Distribute Your Content
- Examples Of Great Content: Mint & Sigstr
- Other Forms Of Great Content: Video & Podcast
- Search Engine Optimization
- Search Engine Marketing
- Social Media
- Social Media Best Practices
- Social Ads
- Social Ads: Ad Content
- Direct Email Outreach
- Press
- Influencers
- Offline Events
Walkthroughs: Building ToFU Campaigns

9Lessons ·
- Introduction
- Acquiring Traffic With SEO – Keyword Research
- Acquiring Traffic With SEO – Keyword Mapping
- Acquiring Traffic With SEO – On-Page Optimization
- Setting Up Split Tests On Your Website
- Setting Up Social Media Scheduling Tools
- PR Outreach
- Prospecting Campaigns With Facebook Ads
- Guest Posting
Middle Of The Funnel Tactics

13Lessons ·
- Middle Of Funnel: Goals And KPIs
- Webinars
- Content Upgrades
- Mini-Courses
- Demo Products
- Starting A Trial
- Private Communities
- Landing Page: Design For Conversion
- Product Pages: Design To Convert
- Content Forms & Pop-Ups
- Email Onboarding Campaigns
- Transactional Emails
- Retargeting Ads
Walkthroughs: Building MoFU Campaigns

8Lessons ·
- Introduction to Middle Funnel Campaigns
- Lead Magnets
- Mini-Courses
- Webinars – Email Flows
- Webinars – Content
- Private Communities
- Welcome Email Workflow
- Referral Funnel
Bottom Of The Funnel Tactics

11Lessons ·
- Bottom Of Funnel: Goals And KPIs
- Limited-Time Offers
- Bundles
- Up-Sell
- Waitlist / Reserve Your Spot
- Pre-Sales
- Launch Day
- Referral Marketing
- Abandonment Emails
- Remarketing Ads
- Affiliate Marketing
Walkthroughs: Building BoFU Campaigns

7Lessons ·
- Introduction to Bottom Funnel Campaigns
- High-Converting Sales Pages
- High-Converting Checkout Pages
- Money-Back Guarantee
- Abandoned Cart
- Flash Sales
- Affiliate Marketing
How To Manage Your Own Marketing Funnel

4Lessons ·
- Why Focus Wins
- What Drives Your Marketing Test
- Where Should You Focus
- How To Be A Data-Driven Marketer
Summary

1Lessons ·
- Summary
Make Gilbert Kimbi Better

1Lessons ·
- Make Gilbert Kimbi Better!
The Gilbert Kimbi Sales Funnel Test & Certification

1Lessons ·
- The Gilbert Kimbi Sales Funnel Test & Certification